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19 Messe-News Mittwoch 12 3 2025 From nostalgia to innovation The future’s calling on Avnet Silica’s Phone Box Avnet Silica will feature demonstrations of generative AI at the edge The centrepiece of Avnet Silica’s exhibit is their Phone Box – a vintagestyle telephone booth powered by TRIA and AMD solutions that blends nostalgia with cuttingedge technology Visitors can step into the booth pick up the handset and engage in realtime conversations powered entirely by AI running on edge hardware Hosted entirely offline the Phone Box demo illustrates the incredible speed security and efficiency of edgebased generative AI demonstrating how local processing ensures privacy and low latency while eliminating the need for cloud connectivity By evoking the familiarity of traditional phone calls the Phone Box provides a comfortable entry point for visitors to explore the possibilities of generative AI It highlights AI’s potential for creating natural meaningful interactions across a wide range of industries including industrial automation retail and hospitality zü Avnet Silica Hall 3A Booth 221 Bilder Avnet Silica Arrow Electronics All the ingredients needed for embedded design Arrow Electronics is exhibiting new technologies for stateoftheart embedded designs on an area of 410 square metres Central topics and demos are • Embedded Security and the Cyber Resilience Act CRA With the increasing importance of security in embedded systems especially in the light of new regulations such as the Cyber - Resilience Act Arrow is showcasing solutions that integrate robust security mechanisms into embedded designs These solutions ensure regulatory compliance and protect critical systems from new and emerging threats • Artificial intelligence With Edge AI Engineering Services introduced in 2024 Arrow offers support for the rapid implementation of AI technologies These services include technical consulting and training design support and outofthebox software and tools Arrow brings its expertise in AI theory algorithm development and applications such as predictive maintenance to help companies implement AIpowered solutions • Robotics Through its subsidiary eInfochips Arrow supports the development of innovative automation solutions with a dedicated Robotics Centre of Excellence CoE The CoE accelerates the timetomarket of robotics applications in manufacturing and digital factories and helps companies realise the full potential of nextgeneration automation • System on Modules SoMs Arrow pre - sents its extensive portfolio of System on Modules providing flexible and scalable platforms for embedded system development These solutions fulfil a range of application requirements and enable faster prototyping reduce development costs and support the seamless integration of complex technologies zü Hall 4A Booth 342