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Distribution 8 Elektronik International 2020 How do you see the electronics market developing in 2020 in general and for distribution in particular? Mangler Viewed worldwide after a retreating market in 2019 the forecast for 2020 is back up as the figures from IC Insight also evidence Here the Asian market is the driver Europe is currently lacking impulse for growth The distribution channel may serve many different market segments but compensation of the slackening automotive market with its ecosystems is a challenge Rutronik Whats lacking in Europe is impulse for growth Andreas Mangler studied physics at the Karlsruhe Institute for Technology before receiving a degree in electrical engineering from Karlsruhe University in 1988 He then commenced his career as an analog designer in applied research at IBP Pietzsch before going to Burr Brown Texas Instruments In 1995 he became head of marketing communication at Rutronik holding a number of positions until appointed director of strategic marketing and communication in 2013 What do you see as decisive innovations and trends over the coming 12 months? Gerhardt Well the technology trends most spoken of at the moment are no doubt 5G autonomous driving electromobility and artificial intelligence Industry 4 0 or IoT may no longer be as topical as they once were but theyre being implemented Alarge number of projects in these and collateral areas are already under way or due to start Some of them also going into series We tend to believe that there might be big returns right after all the hype But the truth is that the markets develop and build up over long periods In reality things dont usually start picking up until the hype has long died down In any case the large number of topics give us a positive view of the future The general trend to more electronics in all areas of our lives is bound to persist Whats the significance of environmental aspects for distribution? Gerhardt Theres a lot of room for thought for differentiation On the one hand you cant compost electronic products and theres still much potential in the current recycling chain On the other hand the majority of people Thomas Gerhardt is managing director of Glyn He has played an active role in developing the company for 24 years After studying information electronics and communications he first gained experience in distribution at Spoerle now Arrow Glyn Markets are developing after the hype would like to keep or even better their standard of living Organizing that at the cost of less energy calls for more smart electronic solutions And electronics also helps in the longterm transformation of mobility to electric engines saving fossile resources In that respect it makes a considerable contribution to protecting the environment accompanied by growing prosperity or economic vitality As distributors we do our bit by covering much of our power need from our own solar installation And by making the supply chain as efficient as possible through sophisticated software systems and logistic concepts Are the demands made of distributors changing? And if so to what extent? Mangler The distribution market is in a state of constant change In the 20th century you had uniquely defined business models of distribution and thus clear spreading of roles Today mixed and overlapping business models and numerous online services compete for the customers attention Rutronik closely watches the developments and continually matches its processes and services to offer the customer allround support