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32 Elektronik International 2020 Automotive In mid-October the whos who of automotive electronics gathered for the second time in Bonn Germany to discuss challenges solutions and problems at the international ELIV congress 2019 By Stefanie Eckardt ELIV 2019 in Bonn Is Germany trailing? The automobile sector currently sees itself confronted with a process heading towards ecologically friendly automated and networked vehicle concepts So our mission needs to be transformation underscored Uwe Michael head of Porsche E Edevelopment and chairman of the ELIV program committee in his opening address Figure 1 But no producer alone could achieve that because besides climatic change developments were also being influenced by trade conflicts legislation and public opinion far beyond the necessary technology The automotive world was changing so fast faster than it had done since the very introduction of the automobile Above all software would in future play a decisive role Software is the game changer all customer functions in and around the automobile will benefit from software emphasized Michael Artificial intelligence blockchain cybersecurity big data autonomous systems or new business models would change and drive the industry permanently 5G too was one of the things set to drive the sector But 5G and again Germany is trailing behind was how Michael put it Data the new oil Networked and automated driving takes software software software underlined Dr Sigmar Haasis of Daimler in his keynote AI Transformation of the Automobile Industry what the previous speaker Michael had already said You need data data data Arealization that he shared with his listeners ➔ Artificial intelligence is the game changer in the product development process ➔ The focus must be datadriven organization data is the new oil ➔ Cultural change from need to know to proud to share ➔ Away from isolated AI application scenarios to an AIbased product development process Last but not least one thing above all is important to remain competitive Invest in people because their knowhow photo oneinchpunch | Shutterstock