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Distribution 12 Elektronik International 2020 Farnell Were looking to a new generation of developers On which markets do you expect the strongest growth in 2020? Ertl The industrial sector looks highly promising not least because of the really big potential presented by the use of sensors artificial intelligence and automation in fabs and warehouses Intelligence now supports entirely new areas from asset tracking through to machine maintenance The challenge facing the market is that this kind of technology How will the electronics market develop in 2020 generally and for distribution in particular? Reinwald Even if recently theres often been talk of a recession some indicators still point to further growth in the electronics market for 2020 What we can say for sure is that 2020 will be a year of major changes in the sector With ever advancing digitalization and fundamental technology changes theres potential to create new possibilities for research and production The expansion of 5G for instance is indispensable for further developments in autonomous driving and the smart factory Ultimately that will also have its effect on the electronics market In what markets do you expect most growth in 2020? Reinwald Those are numerous and diverse We see the biggest growth in components household and security technology and networks Theres also an especially promising forecast for development boards and embedded systems as well as lighting test and measurement and workshop supplies What developments will we see on the endmarkets? Reinwald For 2020 we expect the creation of the 5G network bringing along new possibilities for companies and endusers Were convinced that developments in automation and robotics will take a giant step forwards We expect machinery to become better and more efficient and that robots will be able to undertake increasingly complex tasks Afurther point is emobility What are the biggest challenges in the supply chain facing your customers? And how can you support customers in this? Reinwald Our customers expect us to deliver consistent quality by set schedules and at fair prices They need security of planning so as not to endanger their continuum of manufacturing On the other hand they need speedy delivery of very small quantities and innovative products for research and development projects in order to build prototypes and get these into production fast Were very well networked with partners and suppliers and have maintained and promoted these relations for many years Plus our Information Technology and logistics systems are developed inhouse and perfectly match our high standard of efficiency as they can be adapted fast and flexibly wasnt in use before and companies dont have the right people to master it As a result companies will have to engage electronics developers who are able to implement and operate the technology in sales or manufacturing capacities Do the demands of distributors change? In what way? Ertl In 2020 the demands stay high and will probably continue that way Anew generation of developers who have Reichelt 2020 will be a year of major changes Christian Reinwald has been a member of the executive since January 2017 and heads product management and marketing at Reichelt Elektronik in Sande He was previously responsible for mail ordering at ELV Elektronik in Leer and held a number of management positions in international marketing and ecommerce at Farnell Conrad and Quelle