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International 2020 Elektronik distributioN Susanne Ertl joined Farnell in 2010 and has held various positions in the sales organization including front office field service telesales and customer service Now as Director of Sales and Commercial Center DACH she is responsible for further developing Farnells multichannel service and sales offering grown up with personalization in the consumer sector now expect the same in the business sector The online trend is present real and irreversible Farnell offers ecommerce solutions enabling a faster search for the right product The depth and breadth of the product offering were expanded so that customers fast obtain all products they need Distributors must adjust to changing customer requirements to be able to respond flexibly to customer wishes That not only means online possibilities and speedy delivery of products Customers want inclusive support whether online personal or by phone in their own language plus extra services like rereeling date and lot codes How is the electronics market going to develop in 2020 generally and for distribution in particular? Ertl 2019 was a year of political uncertainty and economic headwind That will continue to affect distribution in 2020 Challenges in the automobile industry like smaller demand carsharing changed legal requirements not least in connection with CO2 emissions and global trade wars have contributed to a recession in this market segment Despite the macroeconomic factors the electronics market continues to offer large potential In development in particular we see demand for and interest in new technologies like artificial intelligence and increased demand for IoT in the industrial sector JL Nürnberg Germany 25-27 February 2020 www embeddedworld eu Conference Sponsors Sponsors Sponsored by as at 19 11 2019 Organized by Session Topics Classes ■ Internet of Things ■ Connected Systems ■ Embedded OS ■ Safety & Security ■ Engineering Hardware ■ Software & Systems Engineering ■ Embedded Vision ■ Autonomous & Intelligent Systems ■ Embedded Graphics & HMI ■ Systemon-Chip SoC Design & Development ■ Embedded Linux a Crash Course ■ How to Build & Secure a RISC-V Embedded System ■ Ultra Low Power Handson Workshop ■ Agile for Embedded Systems ■ Embedded Android Workshop ■ Advanced Behavioral Modeling in UML and SysML ■ Advanced C C++ Coding and Debugging Techniques ■ Safe Modern C++ ■ Integrating Arm Cortex-M Soft CPU IP into FPGAs ■ Fast Track to OpenEmbedded and Yocto Project ■ FPGA-Design Using C C++ and High-Level Synthesis ■ AES Cryptosystem Key Extraction on Standard Mikrocontroller and Countermeasures ■ Introduction to Embedded Linux and Heterogeneous Computing Using BeagleBone AI ■ Effective Use Cases User Stories and Scenarios The embedded world Exhibition&Conference is the worlds leading meeting place for the embedded community With the slogan Connecting Embedded Intelligence international experts share their knowledge Be part of the embedded community! Register now