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embedded world – the official daily 2023 Grußworte Dienstag 14 3 2023 3 Amessage from the organizer Welcome to embedded world 2023 Along with the entire NürnbergMesse team Iam delighted to welcome you to the embedded world Exhibition Conference Today Nuremberg will once again become the international meeting place of the embedded community embedded world offers a unique platform for the entire industry to exchange information about the latest trends and developments in embedded systems From components and modules to operating systems hardware and software design to M2M communication services and many issues related to complex system design you can gain a comprehensive insight into current embedded technology developments as you pass through the exhibition halls As the mustattend event for developers system architects product managers and technical management embedded world offers topclass expert knowledge and a clear focus on technologies processes and pioneering products With the claim “embedded responsible sustainable ” the focus is clearly on the central topics of the future More and more embedded systems are being used in functioncritical applications The industry is meeting these challenges with adaptive autonomous and intelligent devices that are called upon to perform their tasks safely and reliably Questions ranging from “responsible by design” to formal verification methods and on to ethics have to be answered Iam sure that the many issues discussed at embedded world will also be of great interest to you as participants The technological challenges and ethical issues arising from the use of such systems are not only of great importance right now but will also be of importance in the future The sustainability of embedded systems is a key issue that plays an increasingly important role in these times of climate change and resource scarcity In this way embedded world offers many new ideas and possible solutions through its exhibitors and in the supporting program Iwish everyone attending the embedded world Exhibition Conference a successful and inspiring event Take the opportunity to expand your contacts gather new ideas and learn about the latest developments in the world of embedded technology With best regards Benedikt Weyerer hinaus vom 14 – 16 Juni 2023 findet die erste embedded world China in Shanghai statt Für den Herbst 2024 ist eine embedded world in den USA in Planung Das Motto von Ausstellung und Konferenz »embedded responsible sustainable« spiegelt wider mit was sich Unternehmen und Industrie beschäftigen Trotzdem stehen hier alle Branchen noch am Anfang eines langen Weges der noch viele Anstrengungen und Innovationen erfordern wird Eine innovative Abwandlung des diesjährigen Claims haben sich einige Expertinnen mit »embedded connected inspired« einfallen lassen Sie veranstalten am Mittwoch ein Networking-Event vornehmlich für Frauen aus der Embedded-Branche Um 14 00 Uhr im NCC Mitte heißt es dann #women4ew Statt einer Frontalbeschallung durch einen Keynote-Vortrag gibt es einen »Keytalk« zweier Expertinnen mit Unternehmensund Verbandshintergrund Neue Themen neue Generation Die Sonderausstellungflächen – electronic displays embedded vision safety security M2M Startup haben Zuwachs durch eine IP IC Area bekommen in der es nicht um Internet im Intercity sondern um Chipdesign geht Zwar werden in Europa nur noch zehn Prozent der Halbleiter weltweit hergestellt aber die EU will wieder mehr Chipfabriken nach Europa holen und unabhängig davon ist das Chipdesign eine wichtige Schlüsselkompetenz Die Area stößt laut Messe-Manager Benedikt Weyerer auf gute Resonanz bei den Ausstellern Auch sonst blickt Weyerer optimistisch auf die embedded world 2023 »Die Startup Area war schnell belegt was zeigt dass hier eine vielversprechende Generation neuer junger Unternehmen nachkommt Auch der Student Day erfreut sich wieder großer Resonanz « Sorgen macht ihm nur der Ausstellerabend »Wir haben nochmal mehr Anmeldungen als 2022 deswegen werden wir dieses Mal den Außenbereich wieder öffnen zumindest den überdachten sonst bringen wir die Leute kaum unter« Die Digitalisierung erfordert eben zuweilen äußerst analoge Veranstaltungsformate jk Fortsetzung von Seite 1 Continued from page 1 • How quickly does your debugger lead you to identify your bug? In an hour or day or longer? • Can you visualise your running system and see interactions with software running on other cores? Or see where a function isn’t running efficiently? • If your system has crashed can you from that point debug backwards to find and eliminate the bug? Irecently had builders into my home along with plumbers electricians tilers and decorators They were all using professional tools for their trade Talking with them they had significant investments in the tools that made them productive and achieved the best result They wouldn‘t swap their laser level for the old weight and string Or change their cordless impact driver for a manual screwdriver So why do so many software developers still struggle and “make do” with the basic tools for their job? They would have been let go long ago if they were working for my builder Come on Be responsible Let‘s think like my builders and other skilled engineers and use embedded world to identify then procure and adopt the best software tools for the project It‘s time to move on from unproductive software tools – that’s not sustainable it‘s time for companies to reevaluate these fundamentally essential tools to improve developer productivity get products to market sooner and eliminate bugs quickly hs Green Hills Software Hall 4 Stand 325 Im ag e Gr ee n Hi lls So ftw ar e Im ag e Mes se Nü rn be rg Benedikt Weyerer Executive Director NürnbergMesse