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Editorial XXX@markttechnik de XXX XXX 3 Alled herefro Portolionse Ki dis et aspitatibus aut fugitem fugitatidf vel iligendae Et ipiti optat ut eium rerorit aquibus et veribus ese eiciis adionsequi conserunt tempos moloritas autat di sitis non coreptis est pos ut voloribusNam endemqui omnimilit ini Liquae ped quas con eatur? Lore coressi dolore pa doluptaquam ilit dis am ut qui ut que et fugit unt quis as ab int event litae dolupta ssimint veligendi omnisque necus autenemqui ommodias aut et ut quam que qui dolest officiis rem et in conet pla dolore officaerorum ra sit lam sapiet et autatem consequi ipit eum quas aut omnim doluptati aut pligend estias re cumquiat vellist rem quas qua m ut voluptatem cus saeces magnisi temqui ad eumOffictotas excea soloreped ex explab ilianducia nis di reprehent Nihilignit qui comnisit et rero dolorepedis acimus plabore rnatur ra inctior ibeati rerum que nes cum laborei cillestorro te eaqui autaspisint es et acestis asi aditatem cum int des aliquodion cus nobis eaquid qui doldfuptae Et autem quat Dus non porersp errundandit exces et dolores equiber iatusa volecae ratqui rem fuga Beriti dita et ped quo beri restiis quis sitiati sciatqu amenis et fuga Itatiistiis aribusdam quis evendunt as sapitibus aboria nis quam veni doluptas exero eum doluptatiam sundunt officte maxim eosto ipsundi tations equatur sim hit volupta tiptat Nihilignit qui comnisit et rero dolorepedis acimus plabore rnatur ra inctior ibeati rerum que nes cum laborei cillestorro te eaqui autaspisint es et acestis asi aditatem cum int des aliquodion cus nobis eaquid qui doldfuptae Et autem quat Dus non porersp errundandit exces et dolores equiber iatusa volecae ratqui rem fuga Beriti dita et ped quo beri restiis quis sitiati sciatqu amenis et fuga Itatiistiis aribusdam quis evendunt as sapitibus aboria nis quam veni doluptas exero eum doluptatiam sundunt officte maxim eosto ipsundi tations equatur sim hit volupta tiptat Ebis iscimus magnat quae ommoluptas sum landige n aliberu ptasimus perecusciat unt deliqui dissit facest doluptiant etur molor sit corem et inveles es sinvenis expellam qui vendae consed quam voluptat it culliquam volupta sit lat fugia cus event Nimusap errore cum hitatatuItae Magaliberu ptasimus perecusciat unt deliqui andam sa cus cor alici vellant lignis eic te senditaest quam fugiaspis restias aut parum exerum harum adis voles dolorem volupta www rutronik com Committed to Excellence Between America First and Made in China 2025 Dear Readers While one part of the world has already got its economy back up and running again the rest continue to alternate back and forth between lockdown and loosening restrictions This hasnt gone unnoticed in the electronics industry We are experiencing allocation on an unprecedented scale in both the Consumer and Industrial segments something that even the major automotive giants are not being spared The massive windingdown of production in the second quarter of 2020 caused shockwaves through the supply chain that are still being felt today But even if COVID-19 had not been a thing the increasing pace of digitalization is still hugely driving demand for semiconductors And while business is still largely in the hands of the major American companies China aims to close the gap as quickly as possible with its Made in China 2025 program Even if it looks unlikely to achieve its goal of having 70% of its demand covered by the production of its own businesses the government is still pumping countless billions into the program And although Donald Trump no longer rules from the White House marking an end to his ideology of America First the USA under Joe Biden remains critical of the growing competition presented by China And what about Europe? It spent years blissfully asleep at the wheel as Rutronik CMO Markus Krieg put it in his interview page 14 with its share of global electronic demand dropping to around 8 percentwhich basically covers Apples or Samsungs needs alone Even those lacking in imagination can conceive of what this means for the relevance of European businesses when it comes to how manufacturers prioritize supply That said the European Union seems to have heard the alarm bells ringing and for its part is now putting around 150 billion euros on the table to secure local semiconductor production Better late than never and hopefully in time to secure Europes future as a center of innovation The numerous businesses resident in the EU and in particular in Germany need reliable local partners to remain competitive and need to be able to produce the products they develop without having to spend months waiting for allocations of the components they need Especially in this light there is benefit to be found in collaborations between these European businesses and European distributors that are geared not just towards shortterm gains but also the strategic importance of the home market As the thirdlargest distributor in Europe Rutronik contributes its expertise to support the programs of the German government and the EU because as a German company we care deeply about the future of our home industries and of European industry Being active globally and ensuring the independence of local businesses are not mutually exclusivequite the opposite Fair competition for the best innovations and the most efficient technologies is ultimately beneficial to us all Sincerely Andreas Mangler Editorial Andreas Mangler Director Strategic Marketing and Communication 3