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DISTRIBUTION Elektronik International 2020 19 What contests or hackathons has your company already staged? Arrow Avariety the Arrow Innovators Award aimed at startups from the DACH region The European FPGA Developer Contest Hackbay sponsoring the Digital Tech Summit 2019 or Hackbay 2020 in Nuremberg with Tech Incubator Zollhof Sponsoring and technical consulting of the TUfast Eco Team of Munich Technical University in the last racing season Were also on the spot at sandbox events of the universities Element14 The Element14 Community puts on a large number of contests for its members These range from monthly Project14 themes where members are called on to create something on a theme at a weekend basis through to our big design contests several times a year We also stage contests for trainers to fully exploit possibilities in and around the micro bit singleboard computer Mouser We sponsor and cooperate with various design contests competitions and hackathons Just a few examples ➔ The Spanish National Robotics League LNRC stages a robotics competition in Spain ➔ Then theres the CLIK Lab Hackathon at the Politecnico di Torino in Italy ➔ The NXP Cup EMEA is an international contest for student teams that build program and drive an intelligent entirely autonomous model car on a racing track ➔ The Renesas MCU Car Rally is a challenge for de - velopment of a selfdriving model car from a building kit provided by Renesas ➔ We also conduct design contests with major manufacturers on Electromaker Current examples are Cypress Microchip and Google RS Components Weve already carried out numerous contests in the recent past The aims were different But most were hosted by the DesignSpark engineering platform from RS Components DesignSpark is a global engineering community with more than 950 000 members The focus of the contests was different Either certain components were primary for which innovative applications were sought take the Siemens IOT 2020 gateway for instance or the Arduino board Contributions to the contest were in part of such a high quality that they could have been implemented in industry straight away Or a certain age group was aimed at to give free rein to their ideas In one contest for example youngsters of primary school age were asked to let loose with their thoughts about technical solutions theyd like to see That resulted in really crazy things like pudding cannons but also surprisingly serious concepts How does your company benefit from such challenges? Arrow Access to prospective customers in particular startups with growth potential We profit from greater brand awareness expand our target groups address the markets of the future and identify new applications Element14 Apart from the fact that we get to see all the creative project ideas of our community members the benefit for us is to see how the community interacts with the products we provide for these contests Mouser Design challenges inspire innovation and promote inventiveness Were fostering the future of engineering so to speak But were also investing in the future of our company Our activities show engineers at the start of their career that they can perceive Mouser as a company offering them assistance and support RS Components For us quite generally its a matter of supporting people to implement what inspires them For that we have an innovative selection of more than 550 000 products of the latest technologies from wellknown suppliers So we provide this target group with design resources and complete technical information Staying on the leading edge demands close contact with the creative minds in their different sectors Innovation comes from interaction Challenges are a very good means of stimulating an exchange that can go far beyond your actual contribution to a contest Dianne Kibbey Global Head Element14 Community and Social Media Farnell