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EDITORIAL Sentiment better than numbers The German electrical and electronics industry has a mixed start to the new year 2020 New orders received by the key industry in November 2019 have slumped by almost 12 percent compared to the previous year 2018 as the ZVEI German association of the electrical and electronics industry economic barometer January 2020 has determined Domestic orders fell by 15 3 % and 8 9 % from abroad The drop in incoming orders from January to November 2019 was less dramatic It amounted to 3 4 % However this is no reason to sound the allclear as the decline in incoming orders accelerated until November Incoming orders naturally have a delayed effect on sales In November 2019 the electrical engineering companies had to cope with a 4 6 % slump in sales compared to the previous year with sales of €16 5 bn whereby here too the domestic market weakened more than the international market From January to November 2019 the sector generated sales of €175 2 bn which corresponds to a still moderate 1 5 % drop in sales Here too the bottom has probably not yet been reached What is surprising however is that the business climate in the German electrical and electronics industry continued to improve in December 2019 reaching its highest level for half a year Less surprising in view of the above figures is that the current assessment of the situation is lagging behind business expectations Cautious optimism seems to be spreading for the future 18 percent of companies rated their current economic situation as good 63 percent as stable and 19 percent as poor For the next six months 22 percent expect business to pick up 54 percent expect it to remain stable and 24 percent expect it to decline Here the development at both ends of the scale seems to polarize into winners and losers which is not a good sign for the entire electrical and electronics industry It smells more like a selection process What can the industry do? It is only with new technical developments that new business areas typically open up So it is important for the industry to continue to invest in research and development Andy Grove is credited with the bon mot only the paranoid survive Transferred to the German electrical industry this means innovating to the max The industry must therefore maintain its innovative strength and best of all expand it but not alone Politics must set reasonable framework conditions and society should let scientists and engineers contribute in solving the societys most pressing problems such as global warming and an ageing population Scientific progress is part of the solution and not part of the problem Gerhard Stelzer Editorat-Large Twitter @GerhardStelzer Mail gstelzer@wekafachmedien de International 2020 Elektronik 3 ?⁄ ? ?⁄ ⁄ ⁄ WEKA BUSINESS MEDIEN GmbH c o Zenit Pressevertrieb GmbH Vertrieb engine Postfach 810640 • 70523 Stuttgart E-Mail abo@wekabusinessmedien de Rufen Sie uns an + 49 0 7 11 72 52 - 2 86 www enginemagazin de shop Können meine Angestellten Englisch? Jetzt engine Das Sprachlernmagazin für Ingenieure bestellen Bildung ist Chefsache! www enginemagazin de shop engine bietet Technikreportagen mit umfangreicher Vokabelhilfe Technikgrundlagen auf Englisch für den Fachwortschatz Wettbewerbsvorteile © Jeanette Dietl